Case Study – How A General Contractor Used Social Media To Increase Business

The case study shared by Hootsuite involved a general contracting company called Alair Homes. Alair Homes used Hootsuite to manage their social media accounts, which included Facebook, Instagram, and Twitter.

Through social media, Alair Homes aimed to increase their lead generation and improve their online reputation. They created and shared content that showcased their work, provided helpful tips and information for homeowners, and highlighted customer reviews and testimonials.

They also used targeted social media advertising to reach specific audiences, such as homeowners in their local area who had recently expressed interest in home renovation or improvement. By targeting these specific audiences, they were able to increase their leads and generate new business.

Through their social media efforts, Alair Homes was able to significantly increase their online engagement and improve their reputation. They were also able to generate new business, including several high-value contracts.

The key takeaways from this case study include the importance of creating targeted, high-quality content that resonates with your audience, as well as the benefits of using social media advertising to reach specific target audiences. By using social media effectively, general contractors can increase their lead generation and drive business growth.

One of the key strategies that Alair Homes used was to focus on high-quality, visually appealing content. This included sharing photos and videos of their completed projects, as well as sharing content that provided helpful tips and advice for homeowners.

Another strategy that Alair Homes used was to actively engage with their followers and other users on social media. This included responding to comments and messages in a timely manner, as well as participating in conversations and engaging with other users’ content.

In terms of growing their follower base, Alair Homes used targeted social media advertising to reach specific audiences. For example, they created ads that targeted homeowners in their local area who had recently expressed interest in home renovation or improvement. By targeting these specific audiences, they were able to attract new followers and generate more leads.

Overall, the key to Alair Homes’ success on social media was a combination of high-quality content, active engagement with followers and other users, and targeted advertising to reach specific audiences. By following these strategies, general contractors can also use social media to increase their followers and grow their business.