What Is Guerilla Projection Marketing?

Guerilla projection: Project images and videos promoting your services onto buildings and other public surfaces at night to capture the attention of passersby.

1. Nike: Nike used guerrilla projection to promote their “Just Do It” campaign. They projected the iconic slogan onto buildings and other public surfaces in cities around the world, capturing the attention of passersby and creating buzz around the brand.
   
2. Red Bull: Red Bull used guerrilla projection to promote their energy drink during the FIFA World Cup. They projected images of soccer players performing acrobatic stunts onto buildings in cities around the world, creating a visually striking and memorable campaign.
   
3. Samsung: Samsung used guerrilla projection to promote their Galaxy S6 smartphone. They projected images of the phone’s features, such as its camera and design, onto buildings in cities around the world, creating a visually striking and memorable campaign.
   
4. Mercedes-Benz: Mercedes-Benz used guerrilla projection to promote their new car models. They projected images of their cars driving on the streets and performing stunts onto buildings in cities around the world, creating a visually striking and memorable campaign.
   
5. Coca-Cola: Coca-Cola used guerrilla projection to promote their “Share a Coke” campaign. They projected images of people sharing a Coke onto buildings in cities around the world, creating a visually striking and memorable campaign that encourages people to share their experiences with the brand.
   
6. Sony: Sony used guerrilla projection to promote their new line of Bravia TVs. They projected high-definition videos of nature and cityscapes onto buildings in cities around the world, showcasing the TVs’ picture quality and creating a visually striking and memorable campaign.
   
7. Netflix: Netflix used guerrilla projection to promote their new series. They projected images of the series’ characters onto buildings and other public surfaces in cities around the world, creating a visually striking and memorable campaign that encourages people to watch the series.
   
8. Airbnb: Airbnb used guerrilla projection to promote their service. They projected images of different homes and locations on the buildings around the city, showcasing the diversity of their service and encouraging people to try it out.